Bio
Randi Reed has worked in an array of music industry
settings over the years and has cross-referenced her expertise. She got her start when
women were not encouraged to pursue business careers in music and worked hard to break
through. Exercising a commitment to integrity, confidentiality, and professionalism, Randi
has met success; working at a major talent agency, serving as a personal manager, and now
as Editor-in-Chief of her own publication, MusicBizAdvice.com.
MusicBizAdvice.com seeks to provide music industry information to its audience of
recording artists, independent musicians, and music industry professionals in an accessible way.
The site's secondary audience is established music industry professionals from
Randi's days in booking, management, and concert promotion. Her vast experience and
network-building has culminated into a powerful resource for these audiences.
MusicBizAdvice.com was conceived in early 1997 by Randi Reed as a way to keep her music
industry Rolodex active while she battled the
often-debilitating symptoms of Chronic Fatigue Immune Dysfunction Syndrome (CFIDS.) CFIDS
is a non-contagious, little-researched, auto-immune disease that manifests itself much
like Systemic Lupus Erythematosus (SLE,) Fibromyalgia, and Rheumatoid Arthritis. The
symptoms, while usually not life-threatening, can present muscular and joint pain,
vertigo, macular
degeneration in eye tissue, (causing disruption in sight), and a feeling of
persistent flu. MusicBizAdvice.com created an outlet for her to remain active in the
Industry while working around her fluctuating health status.
Known for her tenacity, it's not surprising that Randi would find a way to stay
resourceful and active, despite the challenge. Most of the layout, topical outlines, and
business model for MusicBizAdvice.com were designed on a legal pad from her bed.
The formula has proven successful, and MusicBizAdvice.com has been
well-received by music industry professionals at the national level. Randi has built the
site to include several useful segment full of real tools that performing musicians can
apply to their daily life. The Body and Soul section, for example, offers sports
medicine for musicians. Bus Fare provides simple, creative recipes that can be made
in the confines of a tour bus galley. The MBADC Creativity Workshop is a series of
writing exercises to help songwriters expand their creativity, and
Rediscovered
Talent™,
another popular section, was created to introduce younger musicians to influential artists
from the past. The site also serves as an excellent source for student research, and
provides college internship programs and mentoring programs.
MusicBizAdvice.com actively supports and endeavors to save historic music venues and other
places of interest in entertainment history and Los Angeles history. One of
MusicBizAdvice.com's favorite projects is the effort to save Pasadena's historic Raymond
Theatre, which was Van Halen's pre-fame rehearsal hall and stands as one of the last
remaining former vaudeville houses in the U.S.
Randi Reed made lemonade and a meringue pie when life tossed those lemons her
way. She leads by example and makes a conscious effort not to become jaded. She
respects the artists that she works with, and never forgets to be a fan. She imparts her
extensive wealth of knowledge, and welcomes the opportunity to bring new people into the
music industry.
MusicBizAdvice.com is steady in its growth and as of September 2008 has readers in 77 countries
and territories. It is proof
positive that you can make strides in the face of adversity, and that your career is what
you make it.###
Media Contact: Randi Reed
T:(818) 487-9645
F: (413) 825-8464
E: muzbizadvc@aol.com
2219 West Olive Avenue #136
Burbank, CA 91506
For a shorter bio and list of credits,
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