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Liner Notes
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How to: Photo Needs of Media For Musicians
By Joan Stewart
The Publicity Hound
Digital Versus Film
There’s no right or wrong choice between digital photos or film. As an end product,
either can produce digital files and prints, so it depends entirely on what your
photographer prefers.
If you need transparencies for high-end reproduction, then consider that when planning the
photo shoot. But these days, digital files are quickly becoming the medium of choice.
Virginia photographer Robert Rathe, whose clients include Fortune 500 firms to musicians,
says you shouldn’t base your decision about choosing digital over film strictly on
cost, however. While digital will save you money on film and processing, it isn’t
free. Most photographers have a digital capture charge which covers amortization on
rapidly depreciating and very expensive digital cameras, image processing time and
post-production.
But digital can present significant savings in other ways, says Rathe (www.robertrathe.com). If the photos are to be used
for media kits, digital files are very inexpensive and easy to distribute. Why spend
money for prints that publications might not use and certainly won't return? Although
some publications still can't work with digital files, most can.
Before sending media kits, contact the publications on your media list and ask whether
they want kits in hard copy or electronic format. If they want media kits or photos
emailed, ask if they can accept attachments. If not, send the images on a CD, or email a
link where they can download images and find other information at your website. Next
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