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Body & Soul

Open for Business: Lessons from a Reluctant Marketer

By Molly Gordon, MCC.
Article Courtesy of authenticpromotion.com


Some time back I wrote about my adventures as a reluctant marketer. Here, by popular demand, is a reprint of the lessons I learned in those adventures.

1. Good luck and good fortune are about choice, not about control. When I am clear that I am choosing my life, and when I understand that making choices is not the same as managing the outcome, "luck" visits me more often.

2. It's hard to make a living when I won't ask for what I want. It's hard to ask for what I want if I won't admit I want it. It's much easier to admit I want it if I am willing to hear "no" as an answer. It's a mystery!

3. When I look directly at my resentments against "business" I always come face to face with some part of myself I do not want to acknowledge or accept.

4. When I acknowledge and accept even the parts of myself that I fear or dislike, I become free to act in accordance with my highest standards. I like to say, "I'm often fearful and when I'm afraid I lie, but that is not what I'm up to today." I can always play a bigger game.

5. Mistakes are the compost of our future successes. The more openly I embrace and acknowledge my errors the more they have to teach me, and the more friends I make along the way. Amazing.

6. Money is energy. It's not so much about the quantity of money as it is about being free of energy leaks and energy blocks. If I think money is evil I'm going to have a very hard time taking care of myself in the world, and it
will be impossible to serve others with grace.

7. I am in a sense both the gardener and the garden. I am responsible for co-creating the conditions under which I thrive and I am responsible for reaping the harvest.

8. I'm responsible for being an offer to the people who will most benefit from working with me. I do not need to be all things to all people.

9. I will always receive the guidance I need just for today. I am only lost when I insist on seeing around corners.

10. I'm always writing the story of my life. It's up to me to discover how to live and work each day with dignity, grace, and passion. When I pretend I am doing just that I discover that I can do all sorts of things I didn't think I knew how to do. (Like build a thriving coaching practice, have a great Web site, or spend an afternoon tumbling off my surfboard on the Washington coast. I mean, who knew?)

Copyright (c) Shaboom Inc.(r) 2004. "Shaboom, Inc." and "Authentic Promotion" are registered trade or service marks of Shaboom, Inc.

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