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Liner Notes
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How to: Photo Needs of Media For Musicians
By Joan Stewart
The Publicity Hound
Photos the Media Need
Whether you’re using digital files or prints, keep these tips in mind:
- The standard medium for small publications is a 5-by-7
image. Larger publications might want an 8-by-10.
- At the bare minimum, provide one good-quality color photo
of the musician, or the band. Consider what the picture will look like if it needs to be
reproduced at a very small size. Always include a tight headshot, or an image that can be
cropped to a tight headshot without sacrificing quality.
- Individual images of band members can come in handy if a
publication, such as a weekly newspaper, writes a story about a band member from their
town, and asks for a photo to accompany the story. Don’t assume the publication can
simply crop the image from the larger photo of the band.
- Crop your images before sending. Allow some room for
layout changes, but don't include so much extraneous information that the image becomes
unreadable when cropped to the core content.
- If you’re using a hard copy print, it should be clean
and printed specifically for reproduction (a little flat so that tones can be held in
the highlights and shadows). If using a digital file, the same rules apply to
adjusting the tonal range to avoid clipping. Submit digital files at a resolution 300
PPI (pixels per inch). This is considerably more than newspapers need, but it will
accommodate higher end reproduction in trade magazines.
- If you’re sending photos as email attachments, the
files will need to be compressed. The usual method is to use JPEG compression. Keep the
image in the 200K to 350K range (compressed) in size. You’ll be less likely to
encounter any email log jams. Files that don't need to be emailed should be kept
uncompressed as Tiff format.
- Always keep your original files safely backed up and
create compressed versions from a copy. This avoids overwriting your original
or somehow corrupting the data. Next
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