Q & A
Each month, MusicBizAdvice.com answers your questions about the music industry.
Instrument and Musical Equipment Endorsement Deals?
Q.
How do you get an
endorsement from an instrument or musical equipment manufacturer, and how do
you contact them for that?
A.
Endorsement deals typically go to signed touring artists with experienced
artist management in place. The deals come about in many different ways: The
manufacturer’s rep contacts a famous artist’s team, the manager contacts the
equipment manufacturer directly, or in some cases, an equipment
manufacturer’s PR team works directly with a famous artist’s PR team to
create a mutual campaign. Still other deals are created when an equipment
manufacturer contacts a famous artist and offers the opportunity to design a
signature line (or the manager of a famous artist contacts the manufacturer
to propose such an offer). Finally, other deals come about because a famous artist
needs something specific that isn’t available from equipment that currently
exists on the market, so he/she works with the manufacturer to create it.
The key
to getting an equipment manufacturer interested in working with an artist is
artist visibility. The more visible an artist is to more people, the better the
chance of securing an endorsement deal. Because of this, the manufacturer
(or its publicist) is
often the one to initiate the offer.
Hope that
helps!
Randi Reed
Editor-in-Chief / Founder
MusicBizAdvice.com
Q&A Home
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Answers in the MBADC Q&A are to be taken as general advice only and are not intended
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