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Liner Notes
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RADIO IN
SPACE: How Satellite Radio Impacts the Music Industry on Earth
by Darcie-Nicole Wicknick, Special to MusicBizAdvice.com
IN CONCLUSION
Since both SIRIUS and XM Radio report to performance rights societies, this
is great news for songwriters, whose music can be played more freely than in
the brick-and-mortar Clearchannel-owned radio stations! (Incidentally, Clear
Channel has gotten into the Satellite radio game, but not on the air. They
have entered the market on satellite equipment and support. It should be
noted that XM and Sirius' satellite receivers, radios, and accessories are
customized for their own uses. However, seek advice from a retailer- some of
these items could be interchangeable service to service.)
The downside to satellite radio is that radio jobs could definitely be
impacted if satellite radio takes off and squeezes out the land-based
variety. In addition, the radio broadcasting schools who ignore this new
frontier may lose business, in favor of students flocking to technology
schools like MIT or ITT Tech, for example, instead.
And, of course, if these entities merge, or start to offer better ad rates
than the radio stations, with 50 times the state-reach PLUS 24 hour presence
(as opposed to a commercial spot here and there) radio stations could fold
due to lost revenue. A potential disaster for Clearchannel. Granted, XM and
Sirius should be careful not to fall into preferential label treatment based
on ad sales - so it could be a narrow fence to walk.
As an independent artist and music business consultant, my personal hope is
that Sirius and XM Radio stick it out and not sell to anyone, that they will
always be open to independent artists, and will continue to offer
opportunities and variety.
Read More: For more about how media consolidation and
satellite radio impact the music industry, also check out
this Editorial, which
presents additional views.
Part 1
Part 2 |
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