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Liner Notes
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How to: Photo Needs of Media For Musicians
By Joan Stewart
The Publicity Hound
Remember the Captions
When submitting photos, include your own captions. It will make the media’s job
easier and, even if an editor rewrites the caption, will leave little room for error.
Make sure you have identifying information attached to the photograph. Your photo repro
houses will strip information into glossies before reproduction, or you can stick an
adhesive label with identifying information onto the back of the print. Whichever method
you choose, make sure the print cannot be separated from its identifying information. So
don’t attach the caption to the photo with a paperclip.
If your photograph shows a group of people, identify them by name starting at the left.
The caption should look like this:
"After Midnight members Sean Britton (left), David Starkey, Tim Martin and Luther
Conner kick off their Midwest tour August 8 in Chicago."
Never print identifying information directly onto the back of photos because it looks
unprofessional and can damage the photo. Use labels.
Don’t forget the photo credit. Deone Jahnke, a Milwaukee photographer whose clients
include musicians, says it’s easy to use a photo credit and other important
information on an electronic image by having your graphic artist enlarge the canvas of the
digital image and supply the information, such as artist’s name, contact info,
reproduction rights information and photo credit right on the electronic image page.
And finally, don’t ask the media to return the photos to you. Your job is to make the
media’s job easy, and you want to encourage them to keep the photo on file in case
they need it again. Besides, asking them to return photos makes you look cheap. Next
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